About the role
We built a livestream studio above the Mong Kok office eighteen months ago and it now does about 12% of our weekly revenue. Four shows a week, two hours each, mostly beauty, home and imported snacks, with a co-host, a floor producer and a chat moderator working the comments in real time.
Our current lead host is going on to run the studio, so we need a second on-camera presence who can carry a show. That means holding energy for two hours, demonstrating a product honestly, reading the comment stream while you talk, and knowing when to push a bundle and when to move on because the room has gone quiet.
This is not an influencer role. You are not building a personal brand on our budget — you are selling, on camera, with a target on the wall and a producer in your ear. If that sounds like fun rather than a warning, we would like to hear from you.
What you'll do
- Host four live shopping streams a week, typically 7pm to 9pm, plus festival specials during peak trading
- Prepare each show with the merchandising team: product order, pricing hooks, bundles and the story for each item
- Demonstrate products truthfully on camera, including the limitations — our return rate depends on it
- Read and respond to the live comment stream while presenting, working with the moderator on questions worth answering
- Review each show's GMV, conversion and drop-off curve with the producer and adjust the next one
- Record short-form clips from each stream for repurposing across our social channels
What we're looking for
- 2+ years hosting, presenting, live selling or high-volume face-to-face sales
- Native Cantonese with confident business Mandarin — a meaningful share of our viewers are cross-border
- Comfortable on camera for two hours without losing energy or accuracy
- Available for evening shifts four nights a week, and for festival peaks including Lunar New Year
- Understand that everything you say on air is a product claim we have to stand behind
Nice to have
- Existing experience on a live commerce platform with GMV numbers you can quote
- Beauty or home category knowledge
- Basic editing skills for cutting your own clips
What you get
- Commission on livestream GMV, paid monthly with no cap
- Purpose-built studio, professional lighting and a dedicated production team
- Monthly product allowance from the categories you present
- Media and presentation coaching paid for by the company
- Late-shift transport allowance
Skills & keywords
Bowie Tsang Ka-yiu
Live Commerce Studio Lead · reviews applications personally
Listing ID JOB-RETAIL-018 · Closes 26 Aug 2026 · HKjobs never asks candidates to pay a fee. Report this listing