Social Media Manager

About the role

Pearl Studio's social team works out of a small second office above a bakery in Causeway Bay, deliberately close to the retail clients whose stores we film in. You would be the third person there, working with a community executive and a junior editor, and reporting back to the Kwun Tong studio.

We handle four accounts: a local skincare label, a Japanese homeware retailer's Hong Kong channels, a members' gym group, and a Greater Bay Area beverage brand that posts in Simplified and Traditional. Two of them are Cantonese-first, which means the copy, the humour and the response tone all have to be yours rather than translated in.

This is not a scheduling job. The person we hire will decide what gets made, sit in the edit, and be the one who explains to a marketing director why a fifteen-second clip shot on a phone outperformed the production we spent HK$300,000 on.

What you'll do

• Own monthly content calendars for four accounts across Instagram, Threads, Xiaohongshu, YouTube Shorts and WhatsApp Channels.
• Write Cantonese-first captions and community replies with a voice that sounds like a person, not a brand handbook.
• Brief and sit with the video team on shoots and edits, including same-day social cut-downs.
• Run paid boosting within a HK$180,000 monthly pooled budget and report what it actually bought.
• Handle escalations and the occasional comment-section fire, with a documented approach agreed with each client in advance.
• Deliver a monthly performance readout that says what to do next, not just what happened.

What we're looking for

• 4+ years running branded social accounts in Hong Kong, either agency-side or in-house.
• Native Cantonese and confident written 繁體中文; business English for client reporting and Mandarin for the GBA account.
• Hands-on with Meta Business Suite, Xiaohongshu's merchant back end, and at least one social listening tool.
• Comfortable shooting and cutting rough content on a phone — you do not need a crew for everything.
• Evidence of growth you actually caused, with the reasoning behind it rather than a screenshot of a spike.

Nice to have

• KOL and micro-influencer sourcing and negotiation in the Hong Kong market.
• Experience with live commerce or shoppable video.
• Basic CapCut or Premiere editing to a publishable standard.

What you get

• Hybrid working, with Fridays from home as standard
• 15 days annual leave plus three studio wellness days
• Phone and data plan covered
• Medical cover including Chinese medicine visits
• Client product allowance — you will end up very well moisturised